Globally, consumer spending in TikTok has now passed $2.5 billion. In the second quarter of 2021, TikTok had its biggest quarter-over-quarter growth in consumer spending since the second quarter of 2020, increasing by 39 percent from $384.7 million in the first quarter of 2021 to $534.6 million in the second quarter of 2021. The other four apps that have achieved three billion installs are, WhatsApp, Messenger, Facebook, and Instagram, all of which are owned by Facebook. The app has now been installed more than three billion times, making it the fifth non-game app to do so. Even so, consumer spending in TikTok increased by 73 percent from $530.2 million in the year-ago period. New downloads of TikTok declined by 38 percent year-over-year from almost 619 million in the first half of 2020, but this is partially due to the app's removal from app stores in India. This is the most growth the app has experienced since its record-breaking quarter at the start of 2020, when it had more than 315 million installs. TikTok's adoption has accelerated in 2021 with first-time downloads increasing by two percent from the fourth quarter of 2020 to the first quarter of 2021 to reach 177.5 million, and increasing by 16 percent from the first quarter of 2021 to the second quarter of 2021 to reach 205.4 million. Sensor Tower Store Intelligence data reveals that the app, including its Chinese iOS version called Douyin, was the most downloaded and highest-grossing non-game app globally in the first half of 2021, reaching 383 million first-time installs and an estimated $919.2 million in consumer spending. TikTok has become the first non-Facebook app to reach three billion downloads worldwide across iOS and Android, according to Sensor Tower.
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